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Archive for the ‘small business’ Category

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

 

Marketing Concept # 1: Consistency



Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.

 

Marketing Concept # 2: Planning



Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.



Marketing Concept # 3: Strategy



Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.

 

Marketing Concept # 4: Target Market



Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste. A well-defined target market will make every other marketing concept so much easier to implement successfully.



Marketing Concept # 5: Budget



Although it is listed at number 5, budgeting is important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small businesses owners lack a great deal of experience in marketing, so their budgets usually end up skewed. The most important part of this marketing concept is to actually establish a marketing budget. From there, you can worry about how to distribute your available funds.



Marketing Concept # 6: Marketing Mix



The marketing mix is usually defined as product, pricing, place, and promotion. As a small business owner, you must specifically decide on your products (or services), the appropriate pricing, where and how you will distribute your products, and how will you let everyone know about you and your products.



Marketing Concept # 7: Website



In today’s market, a business of any size must have a website. I hate when I see businesses that have a one page website with out-dated information. Customers, be it businesses or consumers, will search the web over 60% of the time before making any purchasing decisions. This marketing concept contains a slew of additional components, but you must at least develop a small web presence of some kind and keep it updated.



Marketing Concept # 8: Branding



Many small businesses owners also neglect this concept. Small business marketing must focus on this marketing concept just as much as large corporations do. Branding consists of the pictures, logo, design scheme, layout, make up, and image of your products and even your company. Branding is how your customers perceive (please place a lot of emphasis on that word!) your products and company. Make sure to pay special attention to what kind of brand you are building through each step of your planning and implementation.



Marketing Concept # 9: Promotion and Advertising

 

Promotion and advertising is a very complex marketing concept, but must be considered for any type of business and its products and services. Once you engage the previous 8 marketing concepts, you must finally let your target market know about you and your products. Proper promotion and advertising will result in effective brand recognition, and, ultimately, increased sales.

 

Marketing Concept # 10: Customer Relationship Management (CRM)



The concept of customer relationship management has become a huge industry in the marketing world. There are many types of software and services offered to help businesses of any size handle their customer relationship management. Since there is so much available, usually for a large sum of money, small business owners usually look at this concept as something they are not big enough for or have enough money to implement. Don’t be fooled by the massive industry that has evolved from this concept. Maintaining proper customer relationship management is essential to creating loyal and consistent customers.

 

This list of marketing concepts should be examined, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn’t stop here. Each business is unique and will have additional components that must be considered, but this list will jump-start any marketing plan.

 

Why Will the Government Offer Grants for Small Business?

Are you an entrepreneur that needs a business or small business grant? Are you motivated and skilled enough to begin your own small business? Do you need free money to start a small business but haven’t got a clue as to where to start? Look no further; there’s hope for your small business. As an enticement to small business owners, the government earmarks several million dollars in government grant money to assist small and personal businesses to flourish. There are millions that are unclaimed each year resulting from the lack of knowledge in regard to government grants. Thanks to Matthew Lesko, more knowledge has gotten out about how to get free government grants for small businesses, paying bills, college, etc. Matthew Lesko has written several books that educate individuals exactly like you on the way to receive a small business grant from the U.S. government. An average person may feel a little skeptical of any opportunity to get free money and may ask at least some of these questions: Is there really a catch to getting a small business grant? What exactly does the government get out of making an investment in small businesses? What can I do in order to obtain more general information and tips about small business grants?

It has been said that about 50% of all small businesses don’t make it beyond their first year. Why don’t small businesses succeed? Not enough funding and a lack of experience are a couple of the more customary reasons that small businesses aren’t going to make it beyond their first year. Why does the government give out small business grants to help entrepreneurs with startup costs if there is so much failure in small businesses? Why exactly does the government have such a high interest in small businesses? Small businesses likely represent ninety five percent of all employers in the United States. In addition, they contribute 50 percent of the gross domestic product of the country. Grants for small businesses are offered to business owners to promote economic improvement or growth. Three of four new American jobs are offered by small businesses.

The United States government doesn’t actually give out federal grant money to begin a small business. The Small Business Administration (SBA) is a Federal government agency that supports, protects the interests of, advocates, and provides resources small business concerns. The federal government has left it up to each individual state to appropriate funding by way of state grants to assist small businesses to thrive and grow. Small businesses are critical to the economic security of the U.S.. Keeping this in mind, the SBA has a mission to put money and time into helping entrepreneurs so they can start, grow, and develop their small businesses. Giving a support system to new businesses by awarding a small business grant is a small gesture when the economic development of the United States plays a role.

If you’re an entrepreneur, the U.S. government has small business grants so they can help your business to succeed. If you would like help finding more information about these small business grants, it would be a benefit to hear what Matthew Lesko has got to say about free money that might be available that could help your business to grow. His research shows that more than 1 million business owners receive small business grants each and every year. Grants like these may be available by way of the local government of your specific state. Keep in mind, that through assisting small businesses to develop and grow, the United States economy is going to grow and flourish as well. Small business grants are an incentive to business owners and to the economy of the nation as a whole. The more small businesses that are started, the more employment will also be created. In order to secure the advancement of small businesses, the government can help by providing small business grants as well as other resources that are necessary for small businesses to flourish.

About the Author: Find out about the best ways to get Small Business Grants! Matthew Lesko.com will show you ways to get available funding, regardless of your business’ income amount, credit rating or age! Look at this web site for a completely free preview: http://www.MatthewLesko.com now! For more information and tips about Small Business Grants, click here.

More and more people are setting up home businesses these days. Some of them may have been laid off from work. Others may have found difficulty finding employment. Still others may have chosen to change careers midstream after finding their true passion and deciding to make a living out of it.

Setting up a home business gives you much more freedom than regular employment. You are now your own boss. It gives you more time with your family and for yourself. It eliminates the stresses of the workplace and the fatigue of commuting to and from work. This redounds to better physiological, psychological and emotional health and greater productivity. It is also a good way to start going into business because of the lower start up costs. You save a lot on overhead expenses by having your office in your own home.

Despite the low start up costs of a home business, it is not a free ride. You will definitely still need some additional capital as you go along. The good news is that you can start very small and, because of this, you need not approach those intimidating banks and financial institutions for small business loans. After all, it is common knowledge that not only is the process of applying for small business loans lengthy and complicated, but approval is also mostly withheld anyway.

What you should do is approach a merchant service, instead, and apply for credit card services. What has this got to do with your need for small business loans? A lot. Through the same merchant service from whom you get your credit card services, you can get cash advances that are just like small business loans, albeit with lower ceilings. That would not be a problem given your smaller capital needs.

But what are credit card services? Is this the same as applying for a credit card? No. It is actually the other end of the equation. Credit card services allow you to accept payments through credit or debit cards in person, through the internet, by phone and by fax. The merchant service provides you with terminal equipment for physically swiping the cards and the software and high speed IP solutions necessary for all kinds of transactions.

Having credit card services is actually necessary for practically any home business that is involved with sales. The ability to accept debit and credit card payments will boost your income. Having multiple payment options, such as person-to-person, online, phone and fax payments, will further attract more customers.

Most merchant services require only a short minimum period to determine your business’ capability to generate credit card and debit card sales. Your average monthly income through your credit card services will be the basis for the amount of cash advances you will be allowed to make. You will not be required to put up any collateral at all. It is like getting pre-approved small business loans. But there’s more good news. You need not scrimp and save to muster enough cash for loan repayment every month. All you need to do is attend to your business and its profitability. As your credit and debit card payments roll in every month, a certain percentage is automatically paid to the merchant service for your loan. You need not worry about it since you will always be able to afford your payments. Your customers will ensure that.

As your business grows and your sales multiply, you may qualify for bigger and bigger cash advances that you can use to further expand your home business. And you’re on your way to the big time.