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Archive for the ‘business cards’ Category

Color business cards have come of age and they are not what they once were. In today’s modern world we see various kinds of beautiful to down right crazy designs when it comes to business card printing. Whether is is a good thing or bad thing is still being discussed, but suffice it to say that they have become increasingly interesting as of late. With the modern tools available to businessmen and women today almost anyone can create unique, eye catching and effective color business cards.

No more whites!

One of the major things that we have noticed in modern business cards is the shift away from printing in white. Traditionally people printed their business cards in white, or basically in standard business card paper stock. For a time, it was really considered odd and unconventional if you used something other than that. However, with todays more creative and accepting world, printing white business cards are considered boring and uncreative. In some industries, printing white business cards is akin to career suicide. Everybody today needs to be flashy, innovative and most importantly memorable. So if you are still printing white business cards, you are already behind the times my friend. Go find your business card printing service and print a new batch with a better design.

More than the usual paper stock

Another trend that is going through the business world is the change from regular business card paper stock to other more interesting types. Plastic business cards are a personal favorite of mine since they are resistant to most forms of moisture, and they cannot be easily damaged or scratched. Of course this kind of business card printing is more expensive than the regular kind, but the trade off is that plastic business cards are virtually immortal. They might even outlive their owners.

Besides plastic however, environmentally conscious businessmen have answered back by printing eco-friendly business cards. There are several types of these. There are business cards made from recycled paper. There are others that are made from paper from sustainable forests. Lastly, there are those that have seeds in them. The seeded cards are most interesting. When those business cards biodegrade, a plant eventually can grow from the remains. If you are out to save the world, green business cards may be your best bet.

All in all, there are a lot of interesting and alternative “paper stocks” available for people. Only in this modern world can you place plastic business cards and green business cards head to head. I wonder who will people choose as their business contact when given those two kinds?

High quality graphics

Anyway, as the last great characteristic of modern business cards, high quality graphics have been used extensively to improve first impressions. Traditional business cards only had words and slogans, but now with full color digital business card printing, any kind of image can be added to a business card. Most people maximize this advantage by adding supplemental pictures that enhance and represent the business card holders persona. Also, this has in fact given rise to plenty of possibilities like the marketing business card (with promotional messages and images) and the job application business card (with personal 1×1 image and bio data).

So, as you can see the modern business card has grown from its humble roots to become the powerful and creative business tool that it is today. If you have old business cards, or you don’t have color business cards yet, now is the time to start printing them lest you get left behind.

Business cards have three major configurations. These configurations are used for certain kinds of custom business cards of different purposes. If you are a wise business man, you would do well to know these types of business cards. Using a combination of different configurations of these custom business cards should make your business networking task more effective since each has a specific area in which it can excel.

Simple 2-color cards:

The first configuration for business cards is the simple “two color” business cards. These are the most common type of business card out, and is the most widely used in most countries. As its name suggests, this kind business card has only two colors. You have the color of the paper stock or background of the card, and you also have the color of the text itself. The simplest setup here is the black and white business card, with a white background and then black text. However, other people have often tried to change the background color to different ones to stand out among other business cards. If you want a standard business card that you can give to almost anyone, and if you are just starting out in business card printing, then this configuration should be your best choice.

Full Color cards with images:

The next most common configuration are the full color business cards. Also called “four-color business cards” (which relates to the CMYK printing process), full color business cards offer one of the best looking business card configurations out there. This configuration is usually used if you want to place an image or symbol in your business card. This might typically be a logo of your business, or it might even be your own photograph. Regardless of the content however, these types of business cards are printed in the highest quality color printing to make those graphics look the best that they can be. Use this kind of configuration if you have a large printing budget and an eye to improve your business image. If you deal with and talk to a lot of clients, customers or investors, full color business cards are always a must.

Special Configuration:

Lastly, you can also have special configuration business cards. These are the cards that have custom aspects to them that you specify for a certain kind of purpose. For example, you can print extra information at the back of a business card like a marketing message or advertising slogan. Also, some people print calendars or something similar on their business cards as a way of adding more usefulness to them. These special configurations are usually best used by people that want to do more than just gain a business contact. Typically they would usually want to directly sell something, or they want to improve their company reputation or any other types of specific objectives.

As you can see, you can print business cards with certain kinds of configurations for a specific type of purpose. By knowing what your main purpose for business card printing, you should be able to produce the most apt business card configuration that fits your goals.

For comments and inquiries about the article visit Business Cards and Custom Business Cards

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