Chinese Business Blog

Archive for the ‘business cards’ Category

Making a mistake in business cards printing is something you should really avoid. Business cards are an important part of your image, and your company’s as well. If you give away your custom business cards with an error, this can have some serious consequences to you and your opportunities to do business. So it always pays to give your business cards printing the attention it deserves. To help you in this endeavor, we have collected the few common mistakes people make in printing their custom business card. It is good to learn from other people’s business card printing mistakes.

Using a business card template

One common mistake people make when they produce their business card is to use a business card template when making the design. Business card templates, are of course easy to use and lets you create business cards quickly. This is all, well and good, but the mark of the true professional is to have their own custom business card design. It conveys the right message of attention to detail and professionalism. Using business card templates are a mark of an amateur. So don’t use templates so that you won’t look like one. Besides, business card templates are boring anyway.

Using the wrong kind of font and font size

People can get carried away a bit with their fonts. They think the more intricate the text design, the more beautiful a business card is. Wake up, this is wrong. This is not a school art project. The font for a business card should be clearly readable and at the right size. A common business card mistake is to use a too intricate script or handwriting font. They may look nice, but people want to know your name not your signature. Also, some people use fonts that are too small. Of course small fonts are no problems for the younger professionals out there. However, I have seen many a “veteran” businessman squinting at a new colleague’s call card. Make your business card friendly and have the font size at a standard value where all people from different age groups can read your name unaided.

Mismanagement of color choices

Colors are nice, but they should be used with taste. The worst possible business card mistakes are with color business cards with bad or wild color combinations. That lime green business card with violent pink lettering won’t be too welcome unless the circumstances are special. Always match your colors so that they are complimentary. Do not be “too loud” and pick garish bright colors that basically slice at the eye. I have seen a lot of color business cards fail because the color they picked seemed o informal for an investor’s taste.

Incorrect or “corrected” custom business cards

Have you ever finished your business card printing only to discover a major flaw that has been duplicated in all the copies? The worst mistake you can do here is to manually slash the offending mistake and write the correct information by hand. Do not do this. This is mark of being unprofessional. A true businessman would always proof read his/her custom business card before giving the go ahead for printing.

Printing your business card at home

Well, sometimes you really can’t blame anyone from cutting corners and saving money on business card printing. However, printing your business cards at home is a major “no no.” Those “homemade” business cards are always easy to tell by their amateurish look. Looking like a novice is hardly the image you should foster. “Newbies” may get a chance since they are a new and fresh business contact, but some people might look at an amateur business card as a sign of weakness and exploit it. So if you can, please avoid making your business card at home unless you have the skills to do so.

Great! Those are the common mistakes people make when making their business cards. Always try to avoid these when you create your own custom business card. Ask you business card printing company for more help when you start the custom business card printing process.

Today’s people are using the internet for their entire needs from working on their paper to finding a service on their city. They are no longer using yellow pages to find the desired stores or restaurant, but using the online media. Therefore, if we are business owners, then it will be better for us to step into the online world by making a website and register our website business to the search engine.

For the optimal result, it is suggested for us to register our business to local search. This is the excellent way to make people recognize the existence of our business. Why should we list our business on the local search? Registering on the popular search engine like Google is very beneficial, but if our target market is people in our local area, then local search like online Dallas, TX search is the best choice because the search result is more accurate and we don’t have to complete with business from the other location like Austin, TX or even New York.

For us who have a business on Houston, TX, make sure to find a local search on Houston. Don’t forget to include complete information of our business in the local search, so customers are interested on our service.

With the more and more people doing their business globally, it is important to adjust your business tools for a more international audience. One of these investments that must go international is business card printing.

A lot of online business card printing services already offer a global perspective in terms of their business card designs. Having business cards designed and aimed for an international audience increases your ability to do business abroad. People will understand you better, and they can use your business card more effectively in their countries as well.

In addition, this will benefit you by increasing you chances of landing a business deal in different countries since people will understand you and trust you better. If you want to know how to go international with your business card printing designs, here are a few tips that you should know about.

Using ISO standards: The first thing that you must be aware of is the international standards for business cards. Yes, there are actually mutually accepted standards set forth by the international standards office about business cards.

This mostly relates to the standard dimensions that most business card printing processes should set. The ISO standard size for business cards is called the ISO 216 or A8 size of business cards. It has the dimensions 2.913 inches in length by 2.047 inches in height. In metrics, that is 74mm by 52mm. There is also the ISO standard credit card size for business cards. This standard dimension is about 3.370in × 2.125in in size or about 85.60mm × 53.98mm. These sizes can easily be adapted to most countries and can be used for most business transactions.

Country standards: However, if you do business with one or two countries primarily, then you may want to discard the ISO standard size, with a more localized size for the country you are doing business in. For most countries, businesspersons follow a different kind of business card dimension when doing business locally. If you apply this to your own business card, you can localize it giving your business card a better advantage

For European business card dimensions, the most widely accepted size is 85mm × 55mm. For Japan, it is 91mm × 55mm while in China 90mm × 54mm business cards are used. Of course, for Canada and the United States the standard business card dimension is 88.9mm × 50.8mm or about 3.5 × 2 inches. Overall, however, you just have to try to research on the standard dimensions that are in use for the country you are doing business with.

Using different language: Besides your business card international sizes, another thing that you can consider to make your business card go “international” is by using different languages. Again, since you probably may be doing business with one or two main countries, you may want to print your business card in that language.

Do not always assume that English can be understood in most countries. The best way is to print a business card with an English language front, but with a localized language at the back. For example, you can have your usual business card printed in English, while at the back of it, all of your details can be printed in Japanese or Chinese since you do a lot of business with them. Your business contacts will appreciate this effort to go global, and may probably net you a few advantages in doing business with them.

Great! Hopefully you can apply these tips when you start you next batch of business cards. Since most online business card printing services offer printing in different sizes and languages, you will have no trouble in making your international business cards. By using this design strategy, you can turn yourself into a more effective world trader, making business opportunities in different countries. Good Luck!

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