Chinese Business Blog

There are many ways to promote your Chinese Restaurant. However, there are three promotion strategies that are proven to give you positve results.

1) ENCOURAGE WORD OF MOUTH- Every great marketer knows that the best form of advertising is word of mouth. How do you get people to talk about your chinese restaurant in a positive way? People will rarely talk about your chinese restaurant unless they are completely satisfied with the food and service. You can create a small survey box that asks three questions: 1) How was our service on a scale 1-5?  2) How was our food on a scale 1-5? 3) Is there anything we could have done better? Listen to your customers and modify your business accordingly. Once you get 90% of your customers to be completely satisfied with your food and service, then word of mouth advertising will occur naturally in your favor.

2) CREATE AN E-MAIL LIST- Radio, television, magazine, and newspaper advertising is very expensive. However, gathering a list of e-mails from customers that want coupons and information about your business is very inexpensive. There are two simple ways to gather e-mails from customers. First, you can create a small box near your register that reads: “Please put your name and e-mail to get coupons through your e-mail”. Second, you can create a link on your website that will allow you get customers e-mails. Look at the example on the following two website: http://www.chinesefoodtulare.com or http://www.vippizzatulare.com. This is a great way to advertise your business, because you are sending e-mails with information that your customers requested.

3) ENCOURAGE REPEAT BUSINESS WITH CREATIVE BUSINESS CARDS- You can encourage customers to return to your chinese restaurant by offering a special discount on your business cards. For example, you can have 10 circles on the back of your business cards that says: Free meal after your tenth visit.

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